{"id":8610,"date":"2020-11-21T03:19:16","date_gmt":"2020-11-21T02:19:16","guid":{"rendered":"https:\/\/bernard.digital\/?p=8610"},"modified":"2026-10-28T18:45:09","modified_gmt":"2026-10-28T17:45:09","slug":"1-position-kann-eine-veraenderung-von-50-des-traffics-bedeuten","status":"publish","type":"post","link":"https:\/\/bernard.digital\/de\/1-position-kann-eine-veraenderung-von-50-des-traffics-bedeuten\/","title":{"rendered":"+\/- 1 Position kann eine Ver\u00e4nderung von 50% des Traffics bedeuten"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-1024x574.png\" alt=\"seo ctr position studie sistrix 2020 infografik\" class=\"wp-image-8613\" srcset=\"https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-1024x574.png 1024w, https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-300x168.png 300w, https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-768x430.png 768w, https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-1536x861.png 1536w, https:\/\/bernard.digital\/wp-content\/uploads\/2020\/11\/seo-position-ctr-verhaeltnis-sistrix-studie-2020-2048x1148.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bekommt Position 1 durchschnittlich 28,5 % aller Klicks, so sind es bei Position 2 nur noch etwa 15,7 % (<a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sistrix-Studie mit \u00fcber 80 Mio. Keywords, 2020<\/a>). Das ist ein Unterschied von fast 50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wer bei Position 2-3 aufh\u00f6rt, l\u00e4sst sich demnach bis zu 50% des Traffics entgehen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich setze f\u00fcr meine Kunden ein sauberes Monitoring auf und \u00fcberwache alle Positionen im Wochentakt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sollte eines unserer Top-Keywords f\u00fcr mehrere Wochen am St\u00fcck abgefallen sein, ergreifen wir direkt Ma\u00dfnahmen um den entgegen zu steuern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein sauberes Monitoring, Erfahrung zur &#8222;kurzfristigen Optimierung bei Positionsverlust&#8220; und ein guter Blick auf den Wettbewerb h\u00e4lt meine Kunden an der Spitze. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Link zur <a href=\"https:\/\/www.sistrix.de\/news\/wieso-fast-alles-was-du-bislang-ueber-die-google-ctr-wusstest-nicht-mehr-stimmt\/\">Sistrix Studie 2020<\/a><\/p>\n\n\n\n<div class=\"bz-cta\"><style>.bz-cta{background:#161514;color:#f4f2ef;border-radius:18px;padding:30px 28px 28px;margin:56px 0 12px;font-family:\"Work Sans\",sans-serif;clear:both}.post-content .bz-cta p,.bz-cta p{margin:0;padding:0;color:inherit}.bz-cta__k{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#9b9a95;margin:0 0 6px!important}.bz-cta__cap{font-size:13px;color:#9b9a95;margin:0 0 14px!important}.bz-cta__g{max-width:520px;margin:0 0 26px}.bz-cta__r{display:grid;grid-template-columns:112px minmax(0,1fr);gap:12px;align-items:center;font-size:13px;line-height:1.2;color:#9b9a95;margin-top:10px}.bz-cta__r--now{color:#f4f2ef}.bz-cta__b{display:flex;align-items:center;gap:10px;min-width:0}.bz-cta__b i{display:block;flex:none;height:14px;border-radius:3px;background:#3a3936;width:0;min-width:4px;transition:width 1.3s cubic-bezier(.25,1,.5,1)}.bz-cta__r--now i{background:#ffff00;transition-delay:.25s}.bz-cta.is-in .bz-cta__b i{width:calc(var(--w)*.72)}.bz-cta__b b{font-weight:400;white-space:nowrap;font-size:13px}.bz-cta__r--now b{font-weight:600}.bz-cta__kpi{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap;margin:0 0 14px}.bz-cta__kpi b{font-family:\"Space Grotesk\",sans-serif;font-size:40px;line-height:1;font-weight:700;color:#ffff00;min-width:3.2ch}.bz-cta__kpi span{font-size:14px;color:#9b9a95}.bz-cta__t{font-size:18px;line-height:1.45;color:#f4f2ef;max-width:560px;margin:0 0 20px!important}.bz-cta__a{display:flex;align-items:center;gap:18px;flex-wrap:wrap}.post-content .bz-cta a.bz-cta__btn,.bz-cta a.bz-cta__btn{display:inline-block;background:#ffff00;color:#161514!important;font-weight:500;font-size:15px;line-height:1;padding:14px 22px;border-radius:4px;text-decoration:none!important;border:0;transition:transform .2s ease}.bz-cta a.bz-cta__btn:hover{transform:translateY(-1px)}.post-content .bz-cta a.bz-cta__more,.bz-cta a.bz-cta__more{color:#f4f2ef!important;opacity:.7;font-size:14px;text-decoration:underline}@media(prefers-reduced-motion:reduce){.bz-cta__b i{transition:none}}@media(max-width:690px){.bz-cta{padding:22px 18px 20px;border-radius:14px}.bz-cta__r{grid-template-columns:96px minmax(0,1fr)}.bz-cta__kpi b{font-size:32px}.bz-cta__t{font-size:16px}}<\/style><p class=\"bz-cta__k\" data-bz=\"k\">Ergebnis \u00b7 Placetel<\/p><p class=\"bz-cta__cap\">Organische Besuche pro Monat<\/p><div class=\"bz-cta__g\" role=\"img\" aria-label=\"Placetel: organische Besuche pro Monat, bei Beratungsstart 2.103, heute 377.265\"><div class=\"bz-cta__r\"><span data-bz=\"m\">Jul 2016<\/span><span class=\"bz-cta__b\"><i style=\"--w:0.6%\"><\/i><b data-bz=\"a\">2.103<\/b><\/span><\/div><div class=\"bz-cta__r bz-cta__r--now\"><span>Heute<\/span><span class=\"bz-cta__b\"><i style=\"--w:100%\"><\/i><b data-bz=\"b\">377.265<\/b><\/span><\/div><\/div><div class=\"bz-cta__kpi\"><b data-to=\"179\">0x<\/b><span>Sichtbarkeit in der organischen Suche seit Beratungsstart<\/span><\/div><p class=\"bz-cta__t\">Du willst das f\u00fcr deine Marke? In 30 Minuten kl\u00e4ren wir, ob sie Marktf\u00fchrer werden kann.<\/p><p class=\"bz-cta__a\"><a class=\"bz-cta__btn\" href=\"https:\/\/cal.com\/bernard-zitzer-ft5skq\/seogeo-30min\">Erstgespr\u00e4ch buchen<\/a><a class=\"bz-cta__more\" href=\"\/de\/kunden\/\">Alle Ergebnisse ansehen \u2192<\/a><\/p><script>(function(){var C=[{k:\"Placetel\",m:\"Jul 2016\",a:2103,b:377265,x:179},{k:\"AiraHome\",m:\"Jul 2023\",a:95,b:6491,x:68},{k:\"Laudo\",m:\"Jan 2025\",a:1438,b:6184,x:4.3},{k:\"Nextbike\",m:\"Dez 2017\",a:7518,b:25193,x:3.4}];function pick(){var p=location.pathname||\"\";var h=0;for(var i=0;i<p.length;i++){h=(h*31+p.charCodeAt(i))>>>0}return C[h%C.length]}function fmt(n){var s=String(n),o=\"\";while(s.length>3){o=\".\"+s.slice(-3)+o;s=s.slice(0,-3)}return s+o}function show(v,to){return (to>=10?String(Math.round(v)):v.toFixed(1).replace(\".\",\",\"))+\"x\"}function fill(el){var c=pick();el.querySelector(\"[data-bz=k]\").textContent=\"Ergebnis \\u00b7 \"+c.k;el.querySelector(\"[data-bz=m]\").textContent=c.m;el.querySelector(\"[data-bz=a]\").textContent=fmt(c.a);el.querySelector(\"[data-bz=b]\").textContent=fmt(c.b);el.querySelector(\".bz-cta__r i\").style.setProperty(\"--w\",Math.max(0.6,c.a\/c.b*100).toFixed(1)+\"%\");var kb=el.querySelector(\".bz-cta__kpi b\");kb.setAttribute(\"data-to\",String(c.x));kb.textContent=\"0x\";el.querySelector(\".bz-cta__g\").setAttribute(\"aria-label\",c.k+\": organische Besuche pro Monat, bei Beratungsstart \"+fmt(c.a)+\", heute \"+fmt(c.b))}function ease(t){return 1-Math.pow(1-t,3)}function run(el){if(el.getAttribute(\"data-bz-done\"))return;el.setAttribute(\"data-bz-done\",\"1\");var b=el.querySelector(\".bz-cta__kpi b\"),to=parseFloat(b.getAttribute(\"data-to\"))||0;var rm=false;if(window.matchMedia){rm=window.matchMedia(\"(prefers-reduced-motion: reduce)\").matches}if(rm){el.className+=\" is-in\";b.textContent=show(to,to);return}setTimeout(function(){el.className+=\" is-in\"},60);setTimeout(function(){var s=Date.now();var ti=setInterval(function(){var p=Math.min(1,(Date.now()-s)\/900);b.textContent=show(ease(p)*to,to);if(p>=1)clearInterval(ti)},16)},450)}function near(e){var r=e.getBoundingClientRect();var vh=window.innerHeight||document.documentElement.clientHeight;return r.top<vh*0.85}function init(){var els=document.querySelectorAll(\".bz-cta\");if(!els.length)return;Array.prototype.forEach.call(els,fill);function check(){Array.prototype.forEach.call(els,function(e){if(!e.getAttribute(\"data-bz-done\")){if(near(e))run(e)}})}window.addEventListener(\"scroll\",check,{passive:true});window.addEventListener(\"resize\",check);setTimeout(check,300);if(\"IntersectionObserver\" in window){var io=new IntersectionObserver(function(en){en.forEach(function(e){if(e.isIntersecting){run(e.target);io.unobserve(e.target)}})},{threshold:.35});Array.prototype.forEach.call(els,function(e){io.observe(e)})}}if(document.readyState===\"loading\")document.addEventListener(\"DOMContentLoaded\",init);else init()})();<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bekommt Position 1 durchschnittlich 28,5 % aller Klicks, so sind es bei Position 2 nur noch etwa 15,7 % (Sistrix-Studie mit \u00fcber 80 Mio. Keywords, 2020). Das ist ein Unterschied&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[44],"tags":[40,70,71],"class_list":["post-8610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","tag-ctr","tag-monitoring","tag-sistrix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>+\/- 1 Position kann eine Ver\u00e4nderung von 50% des Traffics bedeuten - bernard.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bernard.digital\/de\/1-position-kann-eine-veraenderung-von-50-des-traffics-bedeuten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"+\/- 1 Position kann eine Ver\u00e4nderung von 50% des Traffics bedeuten - bernard.digital\" \/>\n<meta property=\"og:description\" content=\"Bekommt Position 1 durchschnittlich 28,5 % aller Klicks, so sind es bei Position 2 nur noch etwa 15,7 % (Sistrix-Studie mit \u00fcber 80 Mio. 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