{"id":11698,"date":"2026-10-28T16:46:04","date_gmt":"2026-10-28T15:46:04","guid":{"rendered":"https:\/\/bernard.digital\/?p=11698"},"modified":"2026-10-29T10:14:38","modified_gmt":"2026-10-29T09:14:38","slug":"ai-visibility","status":"publish","type":"post","link":"https:\/\/bernard.digital\/en\/ai-visibility\/","title":{"rendered":"Measuring AI visibility: metrics and limits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI visibility describes how often and how well your brand appears in answers from ChatGPT, Perplexity, Gemini and Google&#8217;s AI Overviews. Many companies are noticing right now that their Google rankings are stable, yet fewer and fewer clicks reach the website. The reason is that users often find the answer to their search at the top, in the AI summary. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you learn which metrics describe AI visibility, where you get the data and why the numbers fluctuate more than any ranking. Including a calculation of how many queries you need for a reliable result.<\/p>\n\n\n\n<div class=\"wp-block-group bz-callout-yellow has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-7ff68f20 wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#161514;background-color:#ffff9e;padding-top:28px;padding-right:32px;padding-bottom:20px;padding-left:32px\">\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition:<\/strong> AI visibility is the share of AI answers on your topics in which your brand is mentioned or your page is linked.<\/li>\n\n\n\n<li><strong>Metrics:<\/strong> Mention rate, citation rate, share of voice and sentiment. There is no position like in Google rankings.<\/li>\n\n\n\n<li><strong>Market:<\/strong> Google holds around 95% of desktop search engine usage in Europe. AI assistants are growing fast, with ChatGPT leading at 45%. Both worlds need their own measurement.<\/li>\n\n\n\n<li><strong>Three data sources:<\/strong> Search Console (impressions in AI Overviews and AI Mode), GA4 (visits from AI assistants) and prompt tracking tools.<\/li>\n\n\n\n<li><strong>Fluctuation:<\/strong> The same question almost never returns the same list of brands. That is why a share across many runs is measured.<\/li>\n\n\n\n<li><strong>Rule of thumb:<\/strong> 40 prompts, 4 assistants, 3 runs make 480 answers. Below that, results get random.<\/li>\n\n\n\n<li><strong>Limit:<\/strong> According to Google, no third party has access to its AI systems. Every tool measures a sample.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On this page:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list bz-toc\">\n<li><a href=\"#was-ist\">What is AI visibility?<\/a><\/li>\n\n\n\n<li><a href=\"#markt\">Where does AI search happen?<\/a><\/li>\n\n\n\n<li><a href=\"#kennzahlen\">Which metrics describe AI visibility?<\/a><\/li>\n\n\n\n<li><a href=\"#daten\">Where do you get the data?<\/a><\/li>\n\n\n\n<li><a href=\"#schwankung\">Why do the numbers fluctuate so much?<\/a><\/li>\n\n\n\n<li><a href=\"#prompts\">How do you build a prompt set?<\/a><\/li>\n\n\n\n<li><a href=\"#umsatz\">What does AI visibility do for the business?<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"was-ist\" class=\"wp-block-heading\">What is AI visibility?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In classic search, visibility is a position: rank 1 to 10. In AI answers there is no fixed order. The LLM writes a new answer for every query, naming three brands one time and seven the next. You are visible if you appear in that answer and, ideally, are linked as a source.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ SEO visibility vs. AI visibility<\/figcaption><pre><span class=\"l k\">SEO VISIBILITY<\/span><span class=\"l\">  10 links, one ranking<\/span><span class=\"l\">  goal: position 1, click<\/span><span class=\"l d\"> <\/span><span class=\"l k\">AI VISIBILITY<\/span><span class=\"l\">  one answer, few sources<\/span><span class=\"l\">  goal: named and cited<\/span><span class=\"l c\">  measured as a probability<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How much this matters is shown by a study from <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>: with an AI summary, users clicked a regular result in 8% of searches, compared with 15% without one. Only 1% clicked a link inside the summary itself. If you do not appear in the answer, you are often not seen at all.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Visibility in AI is a share, not a position.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">In short: AI visibility measures the percentage of relevant answers in which your brand appears. Everything else on the basics is in the <a href=\"\/en\/?page_id=11734\">GEO Handbook<\/a>.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"markt\" class=\"wp-block-heading\">Where does AI search happen?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI answers are created in two places. Google builds them straight into search: as AI Overviews above the results and as AI Mode in its own tab. Alongside are standalone assistants such as ChatGPT, Gemini, Claude, Perplexity and Copilot. Both worlds draw their answers from different sources and therefore need separate measurement.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Two places where AI answers<\/figcaption><pre><span class=\"l k\">AI SEARCH<\/span><span class=\"l c\">\u2502<\/span><span class=\"l\">\u251c\u2500 IN GOOGLE      AI Overviews, AI Mode<\/span><span class=\"l c\">\u2502                 you search as usual<\/span><span class=\"l\">\u2514\u2500 OWN APPS       ChatGPT, Gemini, Claude,<\/span><span class=\"l\">                  Perplexity, Copilot<\/span><span class=\"l c\">                  you ask in a chat<\/span><\/pre><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How big is each share?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google continues to dominate search. In Europe, around 95% of desktop search engine usage goes to Google, while AI tools account for 1.7% of all desktop activity (<a href=\"https:\/\/ppc.land\/ai-still-under-2-but-growing-datos-q1-2026-state-of-search-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datos\/SparkToro<\/a>). <a href=\"#\" id=\"hypotext-anchor-bz-ki-anteil\" class=\"hypotext closed\" rel=\"hypotext-content-bz-ki-anteil\">How big AI search really is remains disputed, though.<\/a>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"hypotext-content hypotext-content-bz-ki-anteil\" rel=\"hypotext-anchor-bz-ki-anteil\"><a href=\"#\" class=\"hypotext closed close\" rel=\"hypotext-content-bz-ki-anteil\"><\/a><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-has-12-percent-of-googles-search-volume\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> estimates that ChatGPT handles around 1.6 billion search-like queries per day, Google 13.7 billion. That is about 12% of Google&#8217;s volume. Graphite also counts in-app usage and arrives at 56% of search engine volume worldwide, and 28% for pure informational queries (<a href=\"https:\/\/searchengineland.com\/ai-assistants-global-search-engine-volume-study-471118\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Land<\/a>). Rand Fishkin of SparkToro has publicly criticized this method. The range comes mainly from how things are measured.<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Among AI tools, ChatGPT is clearly ahead but is losing share to Gemini and Claude. Perplexity and Copilot each stay below 5% in Europe.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ AI assistants, EU\/UK, March 2026<\/figcaption><pre><span class=\"l y\">ChatGPT     \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588  45 %<\/span><span class=\"l\">Gemini      \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588               19 %<\/span><span class=\"l\">Claude      \u2588\u2588\u2588\u2588\u2588                   10 %<\/span><span class=\"l c\">Perplexity, Copilot   each under 5 %<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, AI inside Google itself is growing: by mid-2025, more than 2 billion people a month were seeing AI Overviews (<a href=\"https:\/\/techcrunch.com\/2025\/07\/23\/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a>). <a href=\"#\" id=\"hypotext-anchor-bz-google-ki\" class=\"hypotext closed\" rel=\"hypotext-content-bz-google-ki\">In Germany, too, the search engine remains the first port of call.<\/a>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"hypotext-content hypotext-content-bz-google-ki\" rel=\"hypotext-anchor-bz-google-ki\"><a href=\"#\" class=\"hypotext closed close\" rel=\"hypotext-content-bz-google-ki\"><\/a>For AI Mode, Google has cited around 1 billion monthly users since I\/O 2026 (<a href=\"https:\/\/www.growth-memo.com\/p\/ai-halftime-report-h1-2026\" target=\"_blank\" rel=\"noreferrer noopener\">Growth Memo<\/a>). According to a <a href=\"https:\/\/yougov.com\/de-de\/artikel\/55191-neue-studie-zur-web-suche-in-deutschland-ki-assistenten-sind-wichtiger-erganzender-suchkanal-doch-suchmaschinen-bleiben-fuhrend\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov survey<\/a> from May 2026, search engines are still the most common starting point for searching in Germany, with AI assistants in second place.<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">AI search does not replace Google. It comes on top.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">My recommendation: for most brands in Germany, AI search today happens mainly inside Google. So start with AI Overviews, but measure the assistants separately. According to Growth Memo, 91% of cited sources appear on only one of three platforms: ChatGPT, Perplexity or AI Overviews. Being visible in Google does not automatically make you visible in ChatGPT.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"kennzahlen\" class=\"wp-block-heading\">Which metrics describe AI visibility?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Four metrics are enough for almost any report. All of them refer to a fixed set of prompts that you query regularly.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Metric<\/th><th>Question and calculation<\/th><\/tr><\/thead><tbody><tr><td>Mention rate<\/td><td><strong>Does my brand appear?<\/strong><br>Answers with a mention \u00f7 all answers<\/td><\/tr><tr><td>Citation rate<\/td><td><strong>Is my page linked?<\/strong><br>Answers with a link to your domain \u00f7 all answers<\/td><\/tr><tr><td>Share of voice<\/td><td><strong>How do I compare with competitors?<\/strong><br>Your mentions \u00f7 mentions of all brands<\/td><\/tr><tr><td>Sentiment<\/td><td><strong>How am I talked about?<\/strong><br>Share of positive, neutral, negative mentions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ AI visibility in four metrics<\/figcaption><pre><span class=\"l k\">AI VISIBILITY<\/span><span class=\"l\">\u251c\u2500 Presence     Mention rate<\/span><span class=\"l c\">\u2502               do you appear?<\/span><span class=\"l\">\u251c\u2500 Source       Citation rate<\/span><span class=\"l c\">\u2502               are you linked?<\/span><span class=\"l\">\u251c\u2500 Competition  Share of voice<\/span><span class=\"l c\">\u2502               how much of the pie?<\/span><span class=\"l\">\u2514\u2500 Quality      Sentiment<\/span><span class=\"l c\">                how are you talked about?<\/span><\/pre><\/figure>\n\n\n\n<div class=\"wp-block-group bz-callout-dark has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-e8f27b5c wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#f4f2ef;background-color:#161514;padding-top:32px;padding-right:36px;padding-bottom:28px;padding-left:36px\">\n<p class=\"bz-callout-eyebrow wp-block-paragraph\">From my practice: what I look at<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For AI visibility I mainly look at sources, mentions, citations and share of voice, always relative to the competition. Which of our sources are cited most often and most prominently? What is our share of voice, what is our sentiment? Finally, I also look at the individual features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And one topic must not be missing: reputation. How visible a brand is outside its own site, i.e. where users talk about brands and categories on the web, I check with my own tools, including <a href=\"https:\/\/kywrd.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">kywrd.ai<\/a>.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Many tools roll this up into a single &#8220;visibility score&#8221;. That is convenient for management but too coarse for decisions. A high mention rate with negative sentiment is a different problem from a low mention rate with many citations.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">My recommendation: report share of voice against your three most important competitors. Management and sales understand this number immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what it looks like in practice. For Placetel we track 75 prompts daily in ChatGPT, Perplexity and AI Overviews. Over 30 days that is 6,600 answers. Placetel appears in 47% of them and is named as the first brand in 17%. Competitors are anonymized.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Share of voice, 30 days, Peec AI<\/figcaption><pre><span class=\"l y\">Placetel   \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588 22 %<\/span><span class=\"l\">Provider B \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588       16 %<\/span><span class=\"l\">Provider C \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588         14 %<\/span><span class=\"l\">Provider D \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588         14 %<\/span><span class=\"l\">Provider E \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588            11 %<\/span><\/pre><\/figure>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"daten\" class=\"wp-block-heading\">Where do you get the data?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No single source shows the whole picture. Only together do they make a reliable statement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since the end of August 2026 there has been the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16984139\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI performance<\/a> report. It shows how often your pages were counted as an impression in AI Overviews and AI Mode, broken down by page, country, date and device.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fff2cc\">Watch out: the report shows no queries and no clicks. So you see which page appears, but not for which question. For ChatGPT, Perplexity and co. it tells you nothing at all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You recognize visits from AI assistants by their source. Create a dedicated channel group for this, for example with the pattern <code>chatgpt\\.com|perplexity\\.ai|gemini\\.google\\.com|copilot\\.microsoft\\.com|claude\\.ai<\/code>. The numbers are usually small but show which pages get clicked from AI answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my experience, this tracking is only moderately reliable. Not every visit from an AI app arrives with a source; some end up under &#8220;Direct&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Server logs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most reliable source is your server logs. When an assistant fetches your page live for an answer, it leaves an entry there, for example with the user agent <a href=\"https:\/\/platform.openai.com\/docs\/bots\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT-User<\/a> or <a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity-User<\/a>. This happens even when nobody clicks.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">My recommendation: if you have access to the logs, analyze them. For several clients this is our best real data source, far more accurate than analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prompt tracking tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tools such as <a href=\"https:\/\/peec.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peec AI<\/a>, <a href=\"https:\/\/www.tryprofound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profound<\/a> or <a href=\"https:\/\/otterly.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otterly<\/a> regularly send your prompts to several assistants and analyze the answers. They are the only source for mention rate, share of voice and sentiment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\" alt=\"Homepage of Peec AI, a tool for measuring AI visibility, screenshot October 2026\" class=\"wp-image-11512\"\/><figcaption class=\"wp-element-caption\">Homepage of Peec AI, October 2026.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-profound-startseite.webp\" alt=\"Homepage of Profound, an AI visibility platform, screenshot October 2026\" class=\"wp-image-11516\"\/><figcaption class=\"wp-element-caption\">Homepage of Profound, October 2026.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-otterly-startseite.webp\" alt=\"Homepage of Otterly.AI, a monitoring tool for AI search, screenshot October 2026\" class=\"wp-image-11515\"\/><figcaption class=\"wp-element-caption\">Homepage of Otterly.AI, October 2026.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Important for context: Google writes in its <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noreferrer noopener\">guide to AI features<\/a>, that no third party has access to its internal ranking or AI systems. Every tool queries from the outside and measures a sample.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Three data sources, three blind spots<\/figcaption><pre><span class=\"l k\">SEARCH CONSOLE<\/span><span class=\"l\">  shows   impressions in AIO, AI Mode<\/span><span class=\"l c\">  misses  queries, clicks, ChatGPT<\/span><span class=\"l d\"> <\/span><span class=\"l k\">GA4<\/span><span class=\"l\">  shows   visits from AI assistants<\/span><span class=\"l c\">  misses  mentions without a click<\/span><span class=\"l d\"> <\/span><span class=\"l k\">PROMPT TRACKING<\/span><span class=\"l\">  shows   mentions, citations, SoV<\/span><span class=\"l c\">  misses  real search volume<\/span><\/pre><\/figure>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"schwankung\" class=\"wp-block-heading\">Why do the numbers fluctuate so much?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI answers are not deterministic. <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">SparkToro and Gumshoe<\/a> tested this <a href=\"#\" id=\"hypotext-anchor-bz-sparktoro\" class=\"hypotext closed\" rel=\"hypotext-content-bz-sparktoro\">with almost 3,000 runs<\/a>: the chance of getting the same list of brands twice for the same question was below 1 in 100. The same order came up less than once in 1,000 runs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"hypotext-content hypotext-content-bz-sparktoro\" rel=\"hypotext-anchor-bz-sparktoro\"><a href=\"#\" class=\"hypotext closed close\" rel=\"hypotext-content-bz-sparktoro\"><\/a>600 volunteers ran 12 prompts in ChatGPT, Claude and Google AI, 2,961 runs in total. The participants&#8217; wording barely overlapped, yet the big brands in a category appeared in a stable share of the answers. The study is not peer-reviewed, but it is the largest public measurement on this topic.<\/div>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Same prompt, five runs (example)<\/figcaption><pre><span class=\"l\">Run 1    \u25a0 named      Rank 2<\/span><span class=\"l\">Run 2    \u25a0 named      Rank 4<\/span><span class=\"l c\">Run 3    \u25a1 missing<\/span><span class=\"l\">Run 4    \u25a0 named      Rank 1<\/span><span class=\"l c\">Run 5    \u25a1 missing<\/span><span class=\"l c\">\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/span><span class=\"l y\">Mention rate  3 of 5 = 60 %<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The authors&#8217; conclusion: a share across many answers is a meaningful metric, a &#8220;position&#8221; in AI answers is not. For you this means: measure often enough for chance to even out.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ How many answers do you need?<\/figcaption><pre><span class=\"l\">   40  prompts      your topics<\/span><span class=\"l\"> \u00d7  4  assistants   ChatGPT, Gemini,<\/span><span class=\"l\">                    Perplexity, AIO<\/span><span class=\"l\"> \u00d7  3  runs         per measurement<\/span><span class=\"l c\"> \u2500\u2500\u2500\u2500\u2500<\/span><span class=\"l y\">  480  answers      every month<\/span><\/pre><\/figure>\n\n\n\n<div class=\"wp-block-group bz-callout-dark has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-e8f27b5c wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#f4f2ef;background-color:#161514;padding-top:32px;padding-right:36px;padding-bottom:28px;padding-left:36px\">\n<p class=\"bz-callout-eyebrow wp-block-paragraph\">From my practice: one query is not a measurement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common false conclusion I see is with AI Overviews: someone googles their own core topic once, doesn&#8217;t find the brand in the overview and concludes it is invisible. But a single answer is a sample of one. Only many answers show where a brand really stands.<\/p>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">How stable the share is with enough answers is shown by Placetel: the mention rate has been between 45 and 50% for eight weeks. Individual answers jump around, the share moves within a narrow band.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Placetel: mention rate per week<\/figcaption><pre><span class=\"l\">CW 36  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588   46 %<\/span><span class=\"l\">CW 37  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588    45 %<\/span><span class=\"l\">CW 38  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588 50 %<\/span><span class=\"l\">CW 39  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588  48 %<\/span><span class=\"l\">CW 40  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588    45 %<\/span><span class=\"l\">CW 41  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588   46 %<\/span><span class=\"l\">CW 42  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588  49 %<\/span><span class=\"l\">CW 43  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588  49 %<\/span><span class=\"l c\">       about 1,540 answers per week<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A second reason why a single overall value is misleading: every assistant is a market of its own. The same brand is only half as visible in Perplexity as in AI Overviews.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Placetel: mention rate per assistant<\/figcaption><pre><span class=\"l y\">AI Overview  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588 60 %<\/span><span class=\"l\">ChatGPT      \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588    53 %<\/span><span class=\"l\">Perplexity   \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588             30 %<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So report the values per assistant, not just as an average.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">Tip: only compare months if prompts, assistants and country stayed the same. Changing the prompt set changes the number, not the visibility.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"prompts\" class=\"wp-block-heading\">How do you build a prompt set?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In GEO, a prompt is what a keyword is in SEO. A good set reflects what your customers really ask and mixes four types:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Type<\/th><th>Example and purpose<\/th><\/tr><\/thead><tbody><tr><td>Category<\/td><td><strong>Which cloud phone system for small businesses?<\/strong><br>This is where it is decided whether you make the list.<\/td><\/tr><tr><td>Comparison<\/td><td><strong>Provider A or provider B?<\/strong><br>Shows how AI ranks you against competitors.<\/td><\/tr><tr><td>Problem<\/td><td><strong>How do I connect my phone system to the CRM?<\/strong><br>Early stage, often with citations.<\/td><\/tr><tr><td>Brand<\/td><td><strong>Is provider A trustworthy?<\/strong><br>Checks sentiment.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fff2cc\">Watch out: brand prompts artificially inflate any mention rate because your brand is already in the question. Analyze them separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with 30 to 50 prompts. Derive them from your most important keywords, questions from sales and support, and &#8220;People also ask&#8221; in Google.<\/p>\n\n\n\n<div class=\"wp-block-group bz-callout-dark has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-e8f27b5c wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#f4f2ef;background-color:#161514;padding-top:32px;padding-right:36px;padding-bottom:28px;padding-left:36px\">\n<p class=\"bz-callout-eyebrow wp-block-paragraph\">From my practice: the prompt set mirrors the portfolio<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Placetel, the number of prompts per topic reflects the product portfolio. The cloud phone system is the core product and gets almost half of the prompts. We agreed on the split together with Placetel. That way the total shows how visible the business is, not how many prompts happen to belong to a side topic.<\/p>\n\n<\/div>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Placetel: 75 prompts by topic<\/figcaption><pre><span class=\"l y\">Cloud phone system  \u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588 36<\/span><span class=\"l\">Voice AI            \u2588\u2588\u2588\u2588\u2588\u2588             13<\/span><span class=\"l\">Business telephony  \u2588\u2588\u2588\u2588\u2588\u2588             11<\/span><span class=\"l\">Virtual PBX         \u2588\u2588\u2588\u2588                9<\/span><span class=\"l\">Unified Comm.       \u2588\u2588\u2588                 6<\/span><\/pre><\/figure>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"umsatz\" class=\"wp-block-heading\">What does AI visibility do for the business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A direct click from an AI answer is rare. The effect shows more indirectly: more searches for your brand name, more direct visits, more enquiries in which customers say &#8220;ChatGPT recommended you&#8221;. Ask in your contact form how someone found you. At Placetel we added exactly this field.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ What a mention triggers<\/figcaption><pre><span class=\"l k\">MENTION IN AI ANSWER<\/span><span class=\"l c\">  \u2502<\/span><span class=\"l\">  \u251c\u2500\u25b6 Brand search on Google<\/span><span class=\"l c\">  \u2502   Search Console, brand keywords<\/span><span class=\"l\">  \u251c\u2500\u25b6 Direct visit<\/span><span class=\"l c\">  \u2502   GA4, Direct<\/span><span class=\"l\">  \u2514\u2500\u25b6 Enquiry \"via ChatGPT\"<\/span><span class=\"l c\">      form field, sales<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What drives mentions was examined by <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> for 75,000 brands: brand mentions on the web correlated much more strongly with mentions in AI Overviews (correlation 0.664) than backlinks did (0.218). Whoever writes about you helps shape what AI says about you.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">What others write about you ends up in the answer.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Can I measure AI visibility for free?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Partly. Search Console and GA4 cost nothing. For mention rate and share of voice you can run prompts by hand and count in a spreadsheet. With more than a handful of prompts a tool pays off, because otherwise you have to evaluate hundreds of answers yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should I measure?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once a month is enough for reporting, as long as each measurement covers enough answers. After major changes to the website or content, an interim measurement is worthwhile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is AI visibility the same as SEO visibility?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The visibility index in SEO tools is calculated from rankings and search volume. AI visibility counts mentions in answers. The two are related because AI systems often retrieve pages that rank well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What value is good?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no general benchmark because every prompt set is different. What is meaningful is the comparison: against your competitors in the same set and against your own value from the previous month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why doesn&#8217;t ChatGPT mention my brand?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common reasons: your pages are not retrieved (crawlers blocked, weak rankings), your brand is unclear as an entity, or you don&#8217;t appear in the sources AI cites. The measures for this are in GEO optimization.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"naechster-schritt\" class=\"wp-block-heading\">The next step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know how visible your brand is in AI answers and where your competitors are ahead? In <a href=\"https:\/\/bernard.digital\/en\/services\/geo-consulting\/\">GEO consulting<\/a> I build your prompt set, measure the baseline and show you where to start.<\/p>\n\n\n\n<div class=\"bz-cta\"><style>.bz-cta{background:#161514;color:#f4f2ef;border-radius:18px;padding:30px 28px 28px;margin:56px 0 12px;font-family:\"Work Sans\",sans-serif;clear:both}.post-content .bz-cta p,.bz-cta p{margin:0;padding:0;color:inherit}.bz-cta__k{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#9b9a95;margin:0 0 6px!important}.bz-cta__cap{font-size:13px;color:#9b9a95;margin:0 0 14px!important}.bz-cta__g{max-width:520px;margin:0 0 26px}.bz-cta__r{display:grid;grid-template-columns:112px minmax(0,1fr);gap:12px;align-items:center;font-size:13px;line-height:1.2;color:#9b9a95;margin-top:10px}.bz-cta__r--now{color:#f4f2ef}.bz-cta__b{display:flex;align-items:center;gap:10px;min-width:0}.bz-cta__b i{display:block;flex:none;height:14px;border-radius:3px;background:#3a3936;width:0;min-width:4px;transition:width 1.3s cubic-bezier(.25,1,.5,1)}.bz-cta__r--now i{background:#ffff00;transition-delay:.25s}.bz-cta.is-in .bz-cta__b i{width:calc(var(--w)*.72)}.bz-cta__b b{font-weight:400;white-space:nowrap;font-size:13px}.bz-cta__r--now b{font-weight:600}.bz-cta__kpi{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap;margin:0 0 14px}.bz-cta__kpi b{font-family:\"Space Grotesk\",sans-serif;font-size:40px;line-height:1;font-weight:700;color:#ffff00;min-width:3.2ch}.bz-cta__kpi span{font-size:14px;color:#9b9a95}.bz-cta__t{font-size:18px;line-height:1.45;color:#f4f2ef;max-width:560px;margin:0 0 20px!important}.bz-cta__a{display:flex;align-items:center;gap:18px;flex-wrap:wrap}.post-content .bz-cta a.bz-cta__btn,.bz-cta a.bz-cta__btn{display:inline-block;background:#ffff00;color:#161514!important;font-weight:500;font-size:15px;line-height:1;padding:14px 22px;border-radius:4px;text-decoration:none!important;border:0;transition:transform .2s ease}.bz-cta a.bz-cta__btn:hover{transform:translateY(-1px)}.post-content .bz-cta a.bz-cta__more,.bz-cta a.bz-cta__more{color:#f4f2ef!important;opacity:.7;font-size:14px;text-decoration:underline}@media(prefers-reduced-motion:reduce){.bz-cta__b i{transition:none}}@media(max-width:690px){.bz-cta{padding:22px 18px 20px;border-radius:14px}.bz-cta__r{grid-template-columns:96px minmax(0,1fr)}.bz-cta__kpi b{font-size:32px}.bz-cta__t{font-size:16px}}<\/style><p class=\"bz-cta__k\" data-bz=\"k\">Result \u00b7 Placetel<\/p><p class=\"bz-cta__cap\">Organic visits per month<\/p><div class=\"bz-cta__g\" role=\"img\" aria-label=\"Placetel: organic visits per month, 2,103 at the start of consulting, 377,265 today\"><div class=\"bz-cta__r\"><span data-bz=\"m\">Jul 2016<\/span><span class=\"bz-cta__b\"><i style=\"--w:0.6%\"><\/i><b data-bz=\"a\">2,103<\/b><\/span><\/div><div class=\"bz-cta__r bz-cta__r--now\"><span>Today<\/span><span class=\"bz-cta__b\"><i style=\"--w:100%\"><\/i><b data-bz=\"b\">377,265<\/b><\/span><\/div><\/div><div class=\"bz-cta__kpi\"><b data-to=\"179\">0x<\/b><span>visibility in organic search since consulting began<\/span><\/div><p class=\"bz-cta__t\">Want this for your brand? In 30 minutes we find out whether it can become the market leader.<\/p><p class=\"bz-cta__a\"><a class=\"bz-cta__btn\" href=\"https:\/\/cal.com\/bernard-zitzer-ft5skq\/seogeo-30min\">Book an intro call<\/a><a class=\"bz-cta__more\" href=\"\/de\/kunden\/\">See all results \u2192<\/a><\/p><script>(function(){var C=[{k:\"Placetel\",m:\"Jul 2016\",a:2103,b:377265,x:179},{k:\"AiraHome\",m:\"Jul 2023\",a:95,b:6491,x:68},{k:\"Laudo\",m:\"Jan 2025\",a:1438,b:6184,x:4.3},{k:\"Nextbike\",m:\"Dec 2017\",a:7518,b:25193,x:3.4}];function pick(){var p=location.pathname||\"\";var h=0;for(var i=0;i<p.length;i++){h=(h*31+p.charCodeAt(i))>>>0}return C[h%C.length]}function fmt(n){var s=String(n),o=\"\";while(s.length>3){o=\",\"+s.slice(-3)+o;s=s.slice(0,-3)}return s+o}function show(v,to){return (to>=10?String(Math.round(v)):v.toFixed(1))+\"x\"}function fill(el){var c=pick();el.querySelector(\"[data-bz=k]\").textContent=\"Result \\u00b7 \"+c.k;el.querySelector(\"[data-bz=m]\").textContent=c.m;el.querySelector(\"[data-bz=a]\").textContent=fmt(c.a);el.querySelector(\"[data-bz=b]\").textContent=fmt(c.b);el.querySelector(\".bz-cta__r i\").style.setProperty(\"--w\",Math.max(0.6,c.a\/c.b*100).toFixed(1)+\"%\");var kb=el.querySelector(\".bz-cta__kpi b\");kb.setAttribute(\"data-to\",String(c.x));kb.textContent=\"0x\";el.querySelector(\".bz-cta__g\").setAttribute(\"aria-label\",c.k+\": organic visits per month, \"+fmt(c.a)+\" at the start of consulting, \"+fmt(c.b)+\" today\")}function ease(t){return 1-Math.pow(1-t,3)}function run(el){if(el.getAttribute(\"data-bz-done\"))return;el.setAttribute(\"data-bz-done\",\"1\");var b=el.querySelector(\".bz-cta__kpi b\"),to=parseFloat(b.getAttribute(\"data-to\"))||0;var rm=false;if(window.matchMedia){rm=window.matchMedia(\"(prefers-reduced-motion: reduce)\").matches}if(rm){el.className+=\" is-in\";b.textContent=show(to,to);return}setTimeout(function(){el.className+=\" is-in\"},60);setTimeout(function(){var s=Date.now();var ti=setInterval(function(){var p=Math.min(1,(Date.now()-s)\/900);b.textContent=show(ease(p)*to,to);if(p>=1)clearInterval(ti)},16)},450)}function near(e){var r=e.getBoundingClientRect();var vh=window.innerHeight||document.documentElement.clientHeight;return r.top<vh*0.85}function init(){var els=document.querySelectorAll(\".bz-cta\");if(!els.length)return;Array.prototype.forEach.call(els,fill);function check(){Array.prototype.forEach.call(els,function(e){if(!e.getAttribute(\"data-bz-done\")){if(near(e))run(e)}})}window.addEventListener(\"scroll\",check,{passive:true});window.addEventListener(\"resize\",check);setTimeout(check,300);if(\"IntersectionObserver\" in window){var io=new IntersectionObserver(function(en){en.forEach(function(e){if(e.isIntersecting){run(e.target);io.unobserve(e.target)}})},{threshold:.35});Array.prototype.forEach.call(els,function(e){io.observe(e)})}}if(document.readyState===\"loading\")document.addEventListener(\"DOMContentLoaded\",init);else init()})();<\/script><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"quellen\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search Console Help: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16984139\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI performance report<\/a>, 2026<\/li>\n\n\n\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noreferrer noopener\">AI features and your website<\/a>, July 2026<\/li>\n\n\n\n<li>SparkToro: <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">AIs are highly inconsistent when recommending brands or products<\/a><\/li>\n\n\n\n<li>Pew Research Center: <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google users are less likely to click on links when an AI summary appears<\/a>, July 2025<\/li>\n\n\n\n<li>Ahrefs: <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Overview brand correlation<\/a><\/li>\n\n\n\n<li>Datos\/SparkToro via PPC Land: <a href=\"https:\/\/ppc.land\/ai-still-under-2-but-growing-datos-q1-2026-state-of-search-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI still under 2% but growing: Datos Q1 2026 state of search report<\/a>, April 2026<\/li>\n\n\n\n<li>Ahrefs: <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-has-12-percent-of-googles-search-volume\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT has 12% of Google\u2019s search volume<\/a>, February 2026<\/li>\n\n\n\n<li>Search Engine Land: <a href=\"https:\/\/searchengineland.com\/ai-assistants-global-search-engine-volume-study-471118\" target=\"_blank\" rel=\"noreferrer noopener\">AI assistants now equal 56% of global search engine volume<\/a>, 2026<\/li>\n\n\n\n<li>TechCrunch: <a href=\"https:\/\/techcrunch.com\/2025\/07\/23\/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s AI Overviews have 2B monthly users<\/a>, July 2025<\/li>\n\n\n\n<li>Growth Memo: <a href=\"https:\/\/www.growth-memo.com\/p\/ai-halftime-report-h1-2026\" target=\"_blank\" rel=\"noreferrer noopener\">AI Halftime Report: H1 2026<\/a>, July 2026<\/li>\n\n\n\n<li>YouGov: <a href=\"https:\/\/yougov.com\/de-de\/artikel\/55191-neue-studie-zur-web-suche-in-deutschland-ki-assistenten-sind-wichtiger-erganzender-suchkanal-doch-suchmaschinen-bleiben-fuhrend\" target=\"_blank\" rel=\"noreferrer noopener\">Neue Studie zur Web-Suche in Deutschland (German)<\/a>, July 2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How to measure AI visibility: the four metrics, three data sources and how many queries you need for a reliable result.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-11698","post","type-post","status-publish","format-standard","category-geo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bernard.digital\/en\/ai-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]\" \/>\n<meta property=\"og:description\" content=\"How to measure AI visibility: the four metrics, three data sources and how many queries you need for a reliable result.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bernard.digital\/en\/ai-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"bernard.digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T15:46:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T09:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\" \/>\n<meta name=\"author\" content=\"Bernard Zitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BernardZitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernard Zitzer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/\"},\"author\":{\"name\":\"Bernard Zitzer\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/#\\\/schema\\\/person\\\/f1805ea4f33fa8bb2024847266a4b81e\"},\"headline\":\"Measuring AI visibility: metrics and limits\",\"datePublished\":\"2026-10-28T15:46:04+00:00\",\"dateModified\":\"2026-10-29T09:14:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/\"},\"wordCount\":2361,\"image\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bernard.digital\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\",\"articleSection\":[\"GEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/\",\"url\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/\",\"name\":\"Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bernard.digital\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\",\"datePublished\":\"2026-10-28T15:46:04+00:00\",\"dateModified\":\"2026-10-29T09:14:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/#\\\/schema\\\/person\\\/f1805ea4f33fa8bb2024847266a4b81e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bernard.digital\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\",\"contentUrl\":\"https:\\\/\\\/bernard.digital\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ki-sichtbarkeit-tool-peec-ai-startseite.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/ai-visibility\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/bernard.digital\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Measuring AI visibility: metrics and limits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bernard.digital\\\/en\\\/\",\"name\":\"bernard.digital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bernard.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bernard.digital\\\/en\\\/#\\\/schema\\\/person\\\/f1805ea4f33fa8bb2024847266a4b81e\",\"name\":\"Bernard Zitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g\",\"caption\":\"Bernard Zitzer\"},\"description\":\"Ich bin Bernard Zitzer, SEO- und GEO-Berater aus Berlin. Ich bringe Marken in Google und in KI-Antworten nach vorn und arbeite daf\u00fcr mit h\u00f6chstens f\u00fcnf Dauerkunden und einem Projektkunden gleichzeitig.\",\"sameAs\":[\"https:\\\/\\\/bernard.digital\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bernardzitzer\\\/\",\"https:\\\/\\\/x.com\\\/BernardZitzer\"],\"url\":\"https:\\\/\\\/bernard.digital\\\/en\\\/author\\\/bernard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bernard.digital\/en\/ai-visibility\/","og_locale":"en_US","og_type":"article","og_title":"Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]","og_description":"How to measure AI visibility: the four metrics, three data sources and how many queries you need for a reliable result.","og_url":"https:\/\/bernard.digital\/en\/ai-visibility\/","og_site_name":"bernard.digital","article_published_time":"2026-10-28T15:46:04+00:00","article_modified_time":"2026-10-29T09:14:38+00:00","og_image":[{"url":"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp","type":"","width":"","height":""}],"author":"Bernard Zitzer","twitter_card":"summary_large_image","twitter_creator":"@BernardZitzer","twitter_misc":{"Written by":"Bernard Zitzer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#article","isPartOf":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/"},"author":{"name":"Bernard Zitzer","@id":"https:\/\/bernard.digital\/en\/#\/schema\/person\/f1805ea4f33fa8bb2024847266a4b81e"},"headline":"Measuring AI visibility: metrics and limits","datePublished":"2026-10-28T15:46:04+00:00","dateModified":"2026-10-29T09:14:38+00:00","mainEntityOfPage":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/"},"wordCount":2361,"image":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp","articleSection":["GEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bernard.digital\/en\/ai-visibility\/","url":"https:\/\/bernard.digital\/en\/ai-visibility\/","name":"Measuring AI visibility: 4 KPIs, 3 sources [+Worked example]","isPartOf":{"@id":"https:\/\/bernard.digital\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#primaryimage"},"image":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp","datePublished":"2026-10-28T15:46:04+00:00","dateModified":"2026-10-29T09:14:38+00:00","author":{"@id":"https:\/\/bernard.digital\/en\/#\/schema\/person\/f1805ea4f33fa8bb2024847266a4b81e"},"breadcrumb":{"@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bernard.digital\/en\/ai-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#primaryimage","url":"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp","contentUrl":"https:\/\/bernard.digital\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-tool-peec-ai-startseite.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/bernard.digital\/en\/ai-visibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/bernard.digital\/en\/"},{"@type":"ListItem","position":2,"name":"Measuring AI visibility: metrics and limits"}]},{"@type":"WebSite","@id":"https:\/\/bernard.digital\/en\/#website","url":"https:\/\/bernard.digital\/en\/","name":"bernard.digital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bernard.digital\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bernard.digital\/en\/#\/schema\/person\/f1805ea4f33fa8bb2024847266a4b81e","name":"Bernard Zitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/24b78f3f96e5b588272554226fe171e525c02d1c70395a51588c831c55374a90?s=96&d=mm&r=g","caption":"Bernard Zitzer"},"description":"Ich bin Bernard Zitzer, SEO- und GEO-Berater aus Berlin. Ich bringe Marken in Google und in KI-Antworten nach vorn und arbeite daf\u00fcr mit h\u00f6chstens f\u00fcnf Dauerkunden und einem Projektkunden gleichzeitig.","sameAs":["https:\/\/bernard.digital","https:\/\/www.linkedin.com\/in\/bernardzitzer\/","https:\/\/x.com\/BernardZitzer"],"url":"https:\/\/bernard.digital\/en\/author\/bernard\/"}]}},"_links":{"self":[{"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/posts\/11698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/comments?post=11698"}],"version-history":[{"count":7,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/posts\/11698\/revisions"}],"predecessor-version":[{"id":12150,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/posts\/11698\/revisions\/12150"}],"wp:attachment":[{"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/media?parent=11698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/categories?post=11698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bernard.digital\/en\/wp-json\/wp\/v2\/tags?post=11698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}