{"id":11756,"date":"2026-10-29T09:08:57","date_gmt":"2026-10-29T08:08:57","guid":{"rendered":"https:\/\/bernard.digital\/?p=11756"},"modified":"2026-10-29T09:08:57","modified_gmt":"2026-10-29T08:08:57","slug":"llms-txt","status":"publish","type":"post","link":"https:\/\/bernard.digital\/en\/llms-txt\/","title":{"rendered":"llms.txt: do you need it? And what helps instead"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hardly any GEO guide goes without two tips: create an llms.txt and add structured data for AI. Both sound technical and quick to do. The question is whether they achieve anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you get Google&#8217;s own answer, an honest assessment of both formats, a decision aid and what helps instead: an entity map.<\/p>\n\n\n\n<div class=\"wp-block-group bz-callout-yellow has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-7ff68f20 wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#161514;background-color:#ffff9e;padding-top:28px;padding-right:32px;padding-bottom:20px;padding-left:32px\">\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google says clearly:<\/strong> Google Search doesn&#8217;t use llms.txt, and AI features need no special schema.<\/li>\n\n\n<li><strong>Structured data<\/strong> still makes sense: for rich results and as a clear statement of who is behind a page.<\/li>\n\n\n<li><strong>llms.txt<\/strong> is a proposal by Jeremy Howard from 2024, not an official standard.<\/li>\n\n\n<li><strong>What really counts:<\/strong> crawlable, indexed content and a brand that is described the same way everywhere.<\/li>\n\n\n<li><strong>Effort vs. benefit:<\/strong> An llms.txt costs little. But don&#8217;t expect any visibility in Google from it.<\/li>\n\n\n<li><strong>Better than any file:<\/strong> an entity map. It defines which terms your brand owns, how you define them and where the evidence is.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On this page:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list bz-toc\">\n<li><a href=\"#google\">What Google says<\/a><\/li>\n\n\n<li><a href=\"#schema\">Structured data: what it is good for<\/a><\/li>\n\n\n<li><a href=\"#llms-txt\">llms.txt: origin and structure<\/a><\/li>\n\n\n<li><a href=\"#entscheidung\">Do I need an llms.txt?<\/a><\/li>\n\n\n<li><a href=\"#entity-map\">What helps instead: the entity map<\/a><\/li>\n\n\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n\n\n<li><a href=\"#quellen\">Sources<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google\">What Google says<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In July 2026, Google published its own <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noreferrer noopener\">guide to AI features in Search<\/a>. It clears up several common recommendations. On llms.txt and similar files it says briefly: &#8220;Google Search itself doesn&#8217;t use them.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Recommendation from GEO guides<\/th><th>What Google says<\/th><\/tr><\/thead><tbody><tr><td>Create an llms.txt<\/td><td><strong>Not needed<\/strong><br>Google Search doesn&#8217;t use it.<\/td><\/tr><tr><td>Special schema for AI<\/td><td><strong>Not needed<\/strong><br>There is no special markup for AI features.<\/td><\/tr><tr><td>Chop texts into small sections<\/td><td><strong>Not needed<\/strong><br>Google recognizes several topics on one page.<\/td><\/tr><tr><td>Markdown versions of pages<\/td><td><strong>Not needed<\/strong><br>Neither helps nor harms visibility in search.<\/td><\/tr><tr><td>Maintain structured data<\/td><td><strong>Still useful<\/strong><br>as regular SEO, e.g. for rich results.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: Google Search Central, AI features and your website, July 2026.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">For Google there is no AI trick, only good SEO.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">In short: AI Overviews and AI Mode have the same requirements as regular search. The page must be crawled, indexed and eligible to show with a snippet.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"schema\">Structured data: what it is good for<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Structured data based on schema.org describes in machine-readable form what is on a page: an article, a product, an organization, a person. Google uses it for rich results. According to Google, AI features need no additional markup.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ sameAs connects one entity<\/figcaption><pre><span class=\"l k\">ORGANIZATION: Example Ltd<\/span><span class=\"l\">  \u251c\u2500 sameAs \u2192 LinkedIn<\/span><span class=\"l\">  \u251c\u2500 sameAs \u2192 Wikidata<\/span><span class=\"l\">  \u2514\u2500 sameAs \u2192 commercial register<\/span><span class=\"l y\">one name, many profiles<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I still see a benefit: structured data makes it unambiguous who is behind a website and which profiles belong to the same entity. The <code>sameAs<\/code> field in the <a href=\"https:\/\/schema.org\/Organization\" target=\"_blank\" rel=\"noreferrer noopener\">Organization<\/a> type connects the website with LinkedIn, Wikipedia or the commercial register.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\"&gt;\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Example Ltd\",\n  \"url\": \"https:\/\/www.example.com\/\",\n  \"logo\": \"https:\/\/www.example.com\/logo.png\",\n  \"sameAs\": [\n    \"https:\/\/www.linkedin.com\/company\/example\",\n    \"https:\/\/en.wikipedia.org\/wiki\/Example_Ltd\"\n  ]\n}\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">On bernard.digital I use two more types: <code>DefinedTerm<\/code> for every term in the GEO glossary and <code>Dataset<\/code> for the studies, such as the <a href=\"https:\/\/bernard.digital\/keyword-domain-studie\/\">keyword domain study<\/a>. Both describe the content more precisely; neither is a ranking promise.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"llms-txt\">llms.txt: origin and structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeremy Howard proposed the llms.txt on 3 September 2024 at <a href=\"https:\/\/llmstxt.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">llmstxt.org<\/a>. The idea: a small text file in the root directory that tells a language model in Markdown what matters on the website and links to clean Markdown versions of the pages. It is meant to complement the sitemap.xml and robots.txt, not replace them.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Structure of an llms.txt<\/figcaption><pre><span class=\"l k\"># Name of the website<\/span><span class=\"l\">  required, nothing else<\/span><span class=\"l\"> <\/span><span class=\"l k\">> Short summary<\/span><span class=\"l\">  optional<\/span><span class=\"l\"> <\/span><span class=\"l k\">## Sections with links<\/span><span class=\"l\">  - [Page](url): note<\/span><span class=\"l\">  optional<\/span><span class=\"l\"> <\/span><span class=\"l k\">## Optional<\/span><span class=\"l\">  links that may<\/span><span class=\"l c\">  be skipped<\/span><\/pre><\/figure>\n\n\n\n<pre class=\"wp-block-code\"><code># Example Ltd\n\n&gt; Tax advice for founders in Berlin.\n\n## Services\n- [Company formation](https:\/\/www.example.com\/formation.md): process and costs\n- [Bookkeeping](https:\/\/www.example.com\/bookkeeping.md): packages and prices\n\n## Optional\n- [About us](https:\/\/www.example.com\/about.md)<\/code><\/pre>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fff2cc\">Watch out: in my research I found no solid evidence that ChatGPT, Claude or Perplexity use the llms.txt for their search answers. Google has said explicitly that its search doesn&#8217;t use it.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"entscheidung\">Do I need an llms.txt?<\/h2>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ Decision aid<\/figcaption><pre><span class=\"l k\">DOCUMENTATION FOR DEVELOPERS?<\/span><span class=\"l y\">  yes \u2192 create llms.txt<\/span><span class=\"l\">  coding assistants often read it<\/span><span class=\"l\"> <\/span><span class=\"l k\">MARKETING WEBSITE?<\/span><span class=\"l\">  optional, costs little<\/span><span class=\"l c\">  does nothing in Google<\/span><\/pre><\/figure>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c3e6ff\">My recommendation: create an llms.txt if it costs you less than an hour, and treat it as an experiment. Your GEO time is better spent on an entity map, on content that gets cited and on mentions on other sites.<\/p>\n\n\n\n<div class=\"wp-block-group bz-callout-dark has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-e8f27b5c wp-block-group-is-layout-constrained\" style=\"border-radius:15px;color:#f4f2ef;background-color:#161514;padding-top:32px;padding-right:36px;padding-bottom:28px;padding-left:36px\">\n<p class=\"bz-callout-eyebrow wp-block-paragraph\">From my practice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For clients, I have used llms.txt ever since I learned it exists. For my own projects, I decided against it: it costs time and probably achieves nothing. For several clients I connected the server logs via Peec so we can track visits from LLMs. On top of that there is LLM referral tracking in Analytics. It only works moderately well, but it is still useful as an indicator of growth and trends. I see the bigger lever in the entity map. Models probably don&#8217;t read it directly either. But it creates clarity about the entities, on the client&#8217;s website and in their content, and that is exactly what LLMs benefit from.<\/p>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"entity-map\">What helps instead: the entity map<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An llms.txt tells an AI which pages exist. It knows that from search anyway. What it lacks is something else: which terms your brand owns, how you define them and where the evidence is. That is exactly what an entity map captures.<\/p>\n\n\n\n<figure class=\"bz-tx\"><figcaption>\/\/ llms.txt vs. entity map<\/figcaption><pre><span class=\"l k\">LLMS.TXT<\/span><span class=\"l\">  which pages exist<\/span><span class=\"l c\">  a list, no connections<\/span><span class=\"l\"> <\/span><span class=\"l k\">ENTITY MAP<\/span><span class=\"l y\">  GEO \u2500depends on\u2500\u25b6 SEO<\/span><span class=\"l\">   \u251c\u2500 achieves \u2500\u25b6 AI visibility<\/span><span class=\"l\">   \u2514\u2500 evidence: passage + URL<\/span><span class=\"l c\">  what your brand knows<\/span><\/pre><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How to build your own entity map, which free tools help and what my map for bernard.digital looks like is covered in the chapter <a href=\"\/en\/entity-map\/\">Entity map: your brand as a map<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The map is the work, the file is a by-product.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is an llms.txt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A text file in a website&#8217;s root directory that gives language models an overview of the most important content in Markdown. It was proposed by Jeremy Howard in 2024 and is not an official standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does Google use the llms.txt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. According to Google&#8217;s guide to AI features, Google Search doesn&#8217;t use llms.txt or similar files. They neither help nor harm visibility in search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need schema.org for AI Overviews?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Google says there is no special markup for AI features. Structured data remains useful as regular SEO, e.g. for rich results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where do I put the llms.txt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the root directory of the domain, so that it can be reached at yourdomain.com\/llms.txt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is an entity map?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An overview of the terms a brand owns, with definitions, evidence from its own website and the relations between the terms. It makes content and signals consistent, whether or not you publish it as a file.<\/p>\n\n\n\n<p class=\"bz-bridge wp-block-paragraph\"><strong>Next in the handbook:<\/strong> That completes the technical foundation. Part 3 is about the content itself and why AI understands brands as entities. Until those chapters are out, <a href=\"https:\/\/bernard.digital\/en\/ai-visibility\/\">Measuring AI visibility<\/a> shows how to check whether your work is paying off.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quellen\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noreferrer noopener\">AI features and your website<\/a>, July 2026<\/li>\n\n\n<li>Jeremy Howard: <a href=\"https:\/\/llmstxt.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The \/llms.txt file<\/a>, September 2024<\/li>\n\n\n<li>Schema.org: <a href=\"https:\/\/schema.org\/Organization\" target=\"_blank\" rel=\"noreferrer noopener\">Organization<\/a><\/li>\n\n\n<li>EntityMap: <a href=\"https:\/\/entitymap.org\/spec\/v1.0\" target=\"_blank\" rel=\"noreferrer noopener\">Specification v1.0<\/a>, Fred Laurent and Dixon Jones<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do you need an llms.txt and special schema for AI search? What Google says, what structured data is still good for, and why an entity map helps more.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-11756","post","type-post","status-publish","format-standard","category-geo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>llms.txt: do you need it? 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