Germany’s leading cloud phone system. Position 1 for “Cloud Telefonanlage”.
I’m Bernard Zitzer, SEO & GEO consultant from Berlin.
Placetel, Nextbike, Laudo & co. trust me
I make brands the most visible in their category: in Google, ChatGPT & co.
Independent since 2016
Max. 5+1 clients
Berlin
What sets me apart from other SEOs.
Six things you should know about how I work.
Floor plan first
I studied marketing management, market-oriented business leadership, before I learned SEO. Audience, positioning and brand form the floor plan. Keywords come after.
Architect, not agency
I plan and take responsibility myself: five ongoing clients at most, plus one project. No account manager, no interns. My clients’ teams or my AI agents build, I check the structure.
Structure over trends
Others follow trends, I plan for the long term and without black-hat methods. The basis is what users really search for and need. I have worked with Placetel for ten years, and its organic traffic would be worth almost 200,000 US dollars a month as Google Ads today (Semrush).
Exposed concrete, not a facade
I design many websites of my own. So I judge a page by structure, readability and user guidance, not keyword density. What is well built needs no cladding.
Less, but better
Simplicity, reduced to the essentials, structurally clean and thought through to the last detail. Anyone can build fast with AI today, the extra mile makes the difference. That’s how this website was built in a few days. More on that in the AI workshop.
A model, not a copy
Innovation drives me. The guide and glossary concept I developed for Placetel can now be found at Fonial, Wirecloud and Sipgate too. Concepts get copied. The lead stays with whoever plans the next step.
Results that last.
Today my clients are the most visible providers in their category. Two examples from long-term work together.
“With Bernard we got to the top, and with him we will stay at the top.”
Michael Raussen, Head of Marketing, Placetel
Placetel
12
x
vorher11.000
heute135.000
more organic clicks for Placetel: from 11,000 to 135,000 per month
Nextbike
Europe’s largest bike-sharing system. Position 1 for “Fahrradverleih Berlin”.
6
x
vorher8.000
heute50.000
more organic clicks for Nextbike: from 8,000 to 50,000 per month
My background
Since 2016: independent SEO & GEO consultant
In 2016 I quit my agency job and went independent, first as a digital nomad, today from Berlin. I advise companies that want to become market leaders in their category, in Google as well as in ChatGPT, Gemini & co. My clients include Placetel, Nextbike, Laudo and Iusta.
Speaker and trainer
I speak regularly at conferences and run SEO workshops for in-house teams and educational institutions. Among others at SEO Campixx (2016, 2017, 2018 and 2020), at OMT and as a lecturer at the AFS Akademie für Suchmaschinenoptimierung. I’m also a member of the XOVI expert council.
Founder: e-commerce with Mason jars
Together with a friend I built an e-commerce brand for American Mason jars and later sold it for a five-figure sum. So I know both sides, the consultant’s and the entrepreneur’s.
2014 to 2016: SEO manager at netspirits
At the online marketing agency netspirits I looked after clients of all sizes and industries (B2B and B2C), trained companies and staff and spoke at conferences.
2011 to 2013: degree in marketing management
At Karlshochschule International University I learned to understand markets, audiences and positioning: market-oriented management. That perspective shapes my work to this day.
As seen at
My conviction
You can’t buy market leadership in Google & GPT. You have to earn it.
Bernard Zitzer
SEO & GEO consultant, Berlin
What my clients say
“With Bernard we got to the top, and with him we will stay at the top.”
Michael Raussen
Head of Marketing, Placetel
“Within a very short time we ranked ahead of the competition in every single location and became the most visible provider in our industry.”
Christoph Barth
Head of Marketing, Nextbike
“With Bernard’s help we became the most visible web design agency in Berlin. Zurich is next.”
Claudius Weigmann
Managing Director, LAUDO
“Bernard’s concepts are innovative, progressive and successful. Working with him guarantees clear boosts in visibility.”
Bartek Bartoszewicz
Managing Director, Bartek Motorsport
I don’t just advise. I build.
What I recommend to clients, I try on my own projects, because I enjoy it and because I want to deliver what I promise. The visitor numbers of the last 30 days come straight from Vercel Web Analytics and Google Analytics.
bernardzitzer.com
Doism, my personal blog: minimalism, positive psychology and the step from knowing to doing.
16.007Visitors in the last 30 days
Sep 11Visitors per day10. Okt.
doener.io
My test lab for local SEO: from zero to over 11,000 visitors per month, with no ad budget.
11.352Visitors in the last 30 days
Sep 9Visitors per day9. Okt.
wahlergebnisse.io
Polls, election results and forecasts: open, true to sources, updated daily.
5.411Visitors in the last 30 days
Sep 9Visitors per day9. Okt.
kywrd.ai
The SEO teammate your website never had: my client interface for SEO and GEO.
Betaprivate, as a client interface for my clients
- 1Reads the search data at night
- 2Prepares the fix
- 3You approve
- 4Goes live
> ato.ma Unifying the web for action. problem: "learn the deadlift" ├─ 1 Stance and grip ├─ 2 Hips back ├─ 3 Back straight ├─ 4 Push through the legs └─ 5 Lower with control video · article · loop
ato.ma
Unifying the Web for Action: one guide per problem, chosen by the community, in exactly 3, 5 or 7 steps.
3 · 5 · 7steps per guide, no more
- 1Pick a problem
- 2Read the best guide
- 3Video, article, loop
- 4Do it
Personal
What keeps me busy besides work. More on bernardzitzer.com.
Design and aesthetics
I wouldn’t call myself a designer, but you don’t have to be a star chef to appreciate good food. I’m into art and love beautiful typography, colours, compositions, products and materials. I almost studied communication design.
Vibe Coding
I build my own web projects with AI, from the first idea to launch. You can see two of them above, with real visitor numbers.
Self-reflection
It’s not far-fetched that a professional optimiser also optimises himself. Out of that interest, onorbit.co was born.
Passion project
onorbit.co
Which questions steer your life? On onorbit.co you record your nine open questions: three for life, three for the year, three for this week. And find people working on the same ones.
Not a traffic project, but one out of conviction. Conversations should start with what really occupies you, not with a job title.
See onorbit.coIntro call