Relaunch protection starts at €2,400, an SEO strategy at €4,000. Ongoing consulting is available from €1,600 per month. I work with fixed prices, so you know the cost upfront.
SEO consulting from Berlin: from ranking to market leadership.
Placetel, Nextbike, Laudo & co. trust me
I make brands the most visible in their category. With strategy, content and reputation instead of tricks.
SEO consulting Berlin
Independent since 2016
Max. 5+1 clients
12+ years of SEO for
At a glance
SEO consulting is the umbrella for all my services: the strategy always comes from me, implemented either by your team (done with you) or by me (done for you). All services compared
Bernard Zitzer is an SEO and GEO consultant from Berlin. Since 2016 he has independently advised brands like Placetel, Nextbike and Laudo. He deliberately limits himself to five ongoing clients plus one project, works at fixed prices and without account managers.
- Location
- Berlin-Prenzlauer Berg, on site or remote across the DACH region
- Services
- Relaunch protection, SEO strategy, ongoing consulting
- Models
- Done with You or Done for You
- Prices
- Relaunch protection from €2,400, strategy from €4,000, ongoing from €1,600 per month
- Clients
- Placetel, Nextbike, Laudo: 5+1 at a time at most
- Result
- Placetel: from 11,000 to 135,000 organic clicks per month, 3,000+ rankings in the top 3
Share of clicks per position
Your brand
Position 128,5 %
Position 311 %
Position 102,5 %
Page 2under 1%
Source: Sistrix, 2020, over 80M keywords.
Your share of clicks
28,5 %
Position 1: more than one in four clicks.
Status quo
You work on SEO. But is your brand becoming more visible?
01
You publish content regularly, but traffic is flat?
02
Your agency sends reports, but nobody can say what they achieve?
03
A competitor ranks above you, although your product is better?
What most teams do
More content, more keywords, more links. That is like extending a house with ever more rooms without ever planning how it will actually be used. More volume does not make a market leader.
What really matters
Your ranking is not the problem. Your market share is.
Position 1 gets 28.5 % of clicks. That is why I plan visibility like an architect: audience and positioning first, then topics, structure and content.
Imagine
What if there’s no way around your brand?
What if …
every new article brings new clicks?
What if …
your team knows exactly what to do next, every week?
What if …
visitors and revenue rise every month?
What if …
you lead for the most important search terms in your category?
What if …
Google and ChatGPT recommend you, not your competitors?
What if …
your reporting finally shows what SEO delivers?
And then: what would change for you?
Your company
Enquiries would come in predictably through Google and AI instead of expensive ads. Growth would no longer depend on the next campaign budget.
Your team
Less gut feeling, fewer alignment loops. Everyone would know what they are working on and why.
And you
You would walk into the leadership meeting with numbers instead of assumptions. SEO would no longer be a cost item, but a channel that pays off.
First step
Let’s talk about it in an intro call.
30 minutes, no strings attached. We look at your visibility together and see whether and how we could work together. Book an intro call
Three ways to work with SEO.
Depending on where you start, you protect what you have, plan growth or extend your lead.
Relaunch without traffic loss
Planning a redesign or a platform change? I protect rankings and visitors with benchmarks, a redirect plan, a launch checklist and checks after go-live.
SEO strategy
Market, competition and search demand become a plan. It covers topic clusters, site structure, keyword mapping, content briefs and a roadmap with clear priorities.
Ongoing market leadership
Hold and grow rankings: monitoring, competitor tracking, content upkeep and authority building, so your lead doesn’t erode.
How an SEO project runs.
From status quo to roadmap in three steps.
01
Status quo
Search Console, analytics and a crawl show where you stand, what ranks, what brings visitors, what holds you back technically and how you compare to the competition.
02
Topics and structure
Search demand becomes your keyword and topic universe. Every topic gets its own page, with a clear role: to sell, to explain or to prove.
03
Roadmap and implementation
You get briefs and a prioritised roadmap with owners. Your team implements, or I take it over with my AI agents.
Numbers, not claims.
Four clients, four curves: their visibility in organic search, month by month. Source: Semrush.
Placetel Client since Jul 2016
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Nextbike Client since Dec 2017
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Laudo Client since Jan 2025
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AiraHome Client since Jul 2023
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Agency or consultant?
Both can work. The difference is who really knows your brand and what you pay for.
ComparisonTypical SEO agencyWith me
Who works for youAn account manager as your contact, the work often done by juniorsMe: from strategy to approval
Clients at the same timeMany clients per consultant5+1 at most
BillingBy the hour, usually €100 to €180 per hourFixed price per package, no timesheets
Ongoing support€1,000 to €3,000 per month at small agencies, €3,000 to €10,000 at larger onesFrom €1,600 per month (Done with You), from €3,000 (Done for You)
Use of AIRarely made transparentClearly defined: agents assist, humans approve
GoalTasks and reportsMarket leadership in Google and AI answers
Market prices: Ahrefs estimate for the DACH region, July 2026. The agency description is a generalisation; there are good agencies too, of course.
Two ways: Done with You or Done for You.
The strategy always comes from me. The difference is who implements it.
Your team implements, I lead. Priorities, briefs and quality control run in two fixed sessions per month. Ideal if content and development are in-house: SEO sparring for in-house teams.
I take over the implementation. AI agents analyse search data, write briefs and drafts and create the reports. I steer, review and own the result. You approve. Ideal if you lack time or people: ongoing SEO management.
Investment
What does it cost to change nothing?
13x
more organic clicks for Placetel: from 11,000 to 135,000 per month
from €1,600
per month for ongoing consulting. Fixed price, no timesheets.
The cost of waiting
Every month without a strategy is a month in which your competitor gets the clicks you want.
I cannot guarantee a ranking, nobody serious can. But would a fraction of Placetel's result already help you?
A fit if
- your team implements and needs direction
- you think in quarters and years
- you want to lead your category
Not a fit if
- you expect rankings within four weeks
- you look for black-hat shortcuts
- you mainly compare hourly rates
Packages and prices.
I bill fixed prices instead of hours. You know the cost upfront.
Relaunch protection
Benchmarks, redirect plan, launch checklist and health check after go-live.
One-off, from €2,400
SEO strategy
Audit, topic clusters, keyword mapping, content briefs and roadmap.
One-off, from €4,000
Ongoing consulting
Done with You with two sessions per month. Done for You from €3,000 per month.
From €1,600 per month
SEO consulting in Berlin and across the DACH region.
I work from Berlin-Prenzlauer Berg, on site with you or remote across the German-speaking region.
Directly with me
Whether you’re looking for an SEO consultant, SEO freelancer or SEO expert in Berlin, you work directly with me, not with an agency team.
Laudo
For Berlin brands like Laudo I built visibility all the way to the top of their category.
Nextbike
Nextbike holds 255 rankings in Google’s top 3, incl. “Fahrradverleih Berlin”.
Your SEO consultant in Berlin
Bernard Zitzer
I have been consulting independently since 2016; before that I was an SEO manager at netspirits. I have worked with Placetel for ten years. There is no account manager with me. Strategy, briefs and approvals come from me.
- Independent since 2016
- Max. 5+1 clients
- Speaker: SEO Campixx, OMT
Frequently asked questions about SEO consulting
What makes you different from an SEO agency?
You work with me, not with an account manager. I work with five ongoing clients at most, plus one project client, and bill fixed prices instead of hours.
Do you also do technical SEO?
I review and prioritise crawling, indexing, redirects and structured data. The implementation in code is up to your developers or your agency. I guide and check it.
How long does SEO take to work?
First movement usually shows after a few months. Market leadership is not built in a quarter. I have worked with Placetel, for example, for ten years.
Do you only work with companies from Berlin?
No. I’m based in Berlin but work with clients across the German-speaking region, on site or remote.
Is SEO still worth it?
Yes. AI systems like ChatGPT research through search engines before they answer. If Google can’t find you, they will struggle too. What has changed is the goal: it’s no longer only about clicks, but about being named and recommended. That is why I plan SEO and GEO together.
What does an hour of SEO cost?
Agencies in the DACH region usually charge €100 to €180 per hour (Ahrefs estimate, July 2026). I work without timesheets. Every package has a fixed price, for example the SEO strategy from €4,000 or ongoing consulting from €1,600 per month.
What does an SEO consultant do?
An SEO consultant analyses how a brand is found on Google and in AI answers, defines topics, site structure and priorities and guides the implementation. With me that means strategy, briefs and quality control from one person, with implementation by AI agents on request.
We already have an agency. Why add a consultant?
Because execution and direction are two different jobs. Many agencies reliably deliver texts, links and reports, but nobody owns whether you gain market share. I take over the strategy and steer the agency if you want to keep it.
Isn't AI killing SEO traffic anyway?
AI changes where people search, not whether they search. Google remains the largest channel, and AI systems research through search engines themselves. Strong visibility in Google is the best starting point for GEO. That is why I plan both together.
Our team has little capacity. Is it still worth it?
Yes, that is what Done for You is for. I deliver strategy, briefings and execution with AI agents, your team approves. Your visibility grows without you having to hire.
Intro call