SEO, GEO & AI workshop Berlin: one team, one understanding.
Placetel, Nextbike, Laudo & co. trust me
Within one day your team understands how visibility in Google and AI is built. And knows what to do next.
7 hours, full day
In-house or remote
For marketing, content and dev
Workshops and consulting for
SEO workshop in Berlin: the key facts.
Whether you call it an SEO workshop, SEO training, SEO seminar or SEO course: it means a full day with your team, working on your website.
The SEO workshop is SEO consulting as a one-off format: one day, seven hours, your whole team working on your website. All services compared
- Format
- In-house trainingNot an open seminar, only your team
- Location
- Berlin or remoteAt your office or via video call
- Duration
- 7 hoursA full day, using Accelerated Learning methods
- Topics
- SEO, GEO and AIFocus of your choice
- Who it’s for
- Marketing, content, developmentNo prior knowledge needed
- Trainer
- Bernard Zitzer12+ years of SEO, certified trainer
- Result
- Five written deliverablesModel, market check, cheat sheet, tracking check, action list
- Price
- from €1,500 fixed price€800 as the kickoff of a project
Why an in-house workshop instead of a seminar?
An open SEO seminar teaches knowledge for everyone. In-house training clarifies what SEO means for your brand.
Because SEO rarely fails because of what individuals know, but because marketing, content and development understand different things by it.
Your team · schematic example
Marketing“Be visible where our customers ask.”
Content“Be visible where our customers ask.”
Development“Be visible where our customers ask.”
Target pictureMarket checkKeywords and promptsAction list
Your understanding of SEO
1 definition
After the workshop: one understanding, one direction.
Afterwards everyone works with the same definition of SEO success and AI visibility.
Your model instead of theory
We translate SEO and GEO to your brand and your website: with your data, your competitors, your examples.
Clear next steps
You leave the room with an action list for 30, 60 and 90 days. With owners instead of many ideas.
The agenda.
Duration: a full day, seven hours. I adapt the focus to your team.
- Target pictureWhat does visibility mean for your brand?
- SEO and GEO in 2026Basics, common misunderstandings, practical consequences.
- Market checkThree to five competitors compared directly.
- Keywords and promptsConnections, differences and examples from your daily work.
- Topics and demandWhich questions really fit your brand?
- Website as a systemPage roles, internal linking, content formats.
- Measurement logicMetrics, conversions and what is currently missing.
- Action list30, 60 and 90 days, with owners.
What you take away.
After the workshop you get the results in writing.
Your SEO and GEO model
A one-pager with terms, logic and the decisions you made in the workshop.
Market check and cheat sheet
The key insights from the competitor comparison and a cheat sheet on keywords and prompts.
Action list
Tasks per team for 30, 60 and 90 days. Plus a tracking check: what is measured, what is missing?
The AI workshop for SEO and content.
The second format: your team learns where AI helps with SEO, content and the website, where it hurts the brand and how to check results.
AI yes, AI no
Which content AI can create, which only you can write and how you decide that day to day.
From prompt to process
No tool fireworks, but a fixed process: research, brief, draft, review, approval.
Stay visible
Texts that Google and LLMs use as a source: with facts, evidence and your brand voice.
AI workshop agenda. A full day, seven hours. I adapt tools and focus to your team.
- Status quoWhere does your team use AI today, and where not?
- AI yes, AI noWhich content AI can create and which it can’t.
- Research and briefPrepare keywords, prompts and search intent with AI.
- Brand voiceFrom brief to a draft that sounds like you.
- Review and approveFacts, sources, E-E-A-T and clear responsibility.
- Website and CMSBuild and maintain pages faster without losing quality.
- Your workflowOne process for the team, from idea to approval.
- Action list30, 60 and 90 days, with owners.
What you take away: an AI guideline for your team (when AI, when not), prompt templates in your brand voice and a workflow with approval.
Who runs the workshop.
No trainer pool, no standard talk: I run the workshop myself and prepare it for your website.
Your trainer
Bernard Zitzer
I’m an SEO and GEO consultant from Berlin, have worked as an SEO manager for over 12 years and am a certified trainer (Train the Trainer, Success Resources). I speak at conferences and train in-house teams and educational institutions. My references include SEO Campixx, OMT, the Konrad Adenauer Foundation, Karlshochschule and the AFS Akademie für Suchmaschinenoptimierung.
- SEO manager for 12+ years
- Certified trainer: Train the Trainer, Success Resources
- Speaker: SEO Campixx, OMT
- Lecturer at the AFS Akademie für Suchmaschinenoptimierung
- Member of the XOVI expert council
- References: Konrad Adenauer Foundation, Karlshochschule
More about meLecturer profile at AFS AkademieInterview at AFS Akademie
As seen at
What the workshop costs.
One fixed price for both formats, including preparation for your website and the written results.
What you get
One workshop, five results, one fixed price.
- Workshop with your teamA full day, seven hours, at your place in Berlin or remote. For marketing, content and development.Core
- Preparation for your websiteI work with your data, your competitors and your examples instead of standard slides.Core
Included, at no extra cost
- Your SEO and GEO modelA one-pager with terms, logic and your decisions. So nobody has to debate later what was meant.Bonus
- Market checkThree to five competitors compared directly. So you know where you really stand.Bonus
- Cheat sheet on keywords and promptsA cheat sheet for daily work. So the team can keep going on its own.Bonus
- Tracking checkWhat is measured, what is missing? So you see what your work achieves.Bonus
- Action listTasks per team for 30, 60 and 90 days. So the workshop turns into action.Bonus
Fixed price
ab1.500 €
Workshop booked on its own, including preparation and all written results.
As the kickoff of a project
800 €If an SEO or GEO strategy follows the workshop, it is the discounted entry point.
Frequently asked questions about the workshop
Who is the workshop for?
For teams that work on a website together: marketing, content, development, sales and management. No prior knowledge needed.
What do you need from us beforehand?
Your website URL, two sentences on your offer and audience, your main business goals and three to five competitors. Access to Search Console and analytics helps but is not a must.
Does the workshop take place on site or remote?
Both are possible: at your office in Berlin or as a video call.
Are there workshops on single topics?
Yes. On request I set a focus, for example keyword research, writing for search engines and AI, relaunch or GEO.
How is the AI workshop different from the SEO and GEO workshop?
The SEO and GEO workshop clarifies how visibility in Google and AI systems is built. The AI workshop shows how your team uses AI for SEO, content and website upkeep: what it can take over, what not and how to check results. Both can be combined.
Which AI tools do we use in the workshop?
With the ones you already use or are allowed to use, for example ChatGPT, Claude or Gemini. The workshop is tool-agnostic: it is about rules and processes that still apply with the next model.
What does the workshop cost?
On its own from €1,500. As the kickoff of a strategy project €800.
Is this an SEO seminar or SEO training?
It is in-house training for your team, not an open seminar with fixed dates and mixed participants. We work on your website, your data and your competitors instead of generic examples.
Where in Berlin does the SEO workshop take place?
At your office, in any Berlin district. My own office is in Prenzlauer Berg. For teams outside Berlin the workshop is possible remotely.
Are there open dates or an SEO course for individuals?
No. I don’t offer open SEO courses with fixed dates, only workshops for teams. Individuals looking for SEO training can find me as a lecturer at AFS Akademie.
Intro call