Germany’s leading cloud phone system. Position 1 for “Cloud Telefonanlage”.
Content-Strategie: Content that ranks and gets cited.
Placetel, Nextbike, Laudo & co. trust me
Content is the atomic particle of communication. I plan content that excites, ranks and converts.
Content strategy
Briefings
Hub & Spoke
12+ years of SEO for
At a glance
Content strategy is one of the three pillars of my SEO and GEO consulting: one-off as a strategy or ongoing, done with you or done for you. All services compared
Most content fizzles out.
Far too many companies publish articles and videos without a plan, which cost a lot of money and that nobody finds later. Usually one of three things is missing.
Schematic example
Your content
3 Hubs
Every page has a role and supports the others.
The demand
Topics come from gut feeling instead of what your audience actually searches for and asks: on Google and in ChatGPT.
The role
Every page needs a job: to sell, to explain or to prove. Content without a role competes with itself instead of the competition.
The substance
What anyone could write, nobody cites. Your own experience, your own data and a point of view make the difference.
What you get.
A strategy your team or my agents can work with right away.
Topic and keyword universe
All relevant topics of your category, bundled into clusters, with search intent and priority. You see what comes first and what can wait.
Content hub instead of single articles
One central page per topic and in-depth subpages that link to each other. That builds authority for the whole topic, not just one keyword.
Complete briefs
Keyword, search intent, snippet, outline and the facts that must be included. Whoever writes no longer decides, but implements.
Brand voice and editorial plan
A profile for voice and tone so every text sounds like you. Plus a plan for what appears when and who owns it.
Every piece of content gets a job.
Before anything is written, I assign every planned piece to one of four types. That creates a mix instead of a hundred similar blog posts.
TypJobFormats
Search & SalesInform, decide, buyProduct and service pages, FAQ, how-tos, comparisons
InboundShow deep expertise, get found via searchPillar pages, explainers, guides
FollowLight, recurring, shareableLists, newsletters, social media
HighlightEmotional, brand-buildingCase studies, brand stories
FISH model by Mirko Lange (Scompler).
How a piece of content is made.
AI makes good work faster, but not good on its own. That is why it is clearly defined who does what.
- Topic and point of viewWhat do we want to say, to whom, and why us?Human
- Research and draftData, audience questions, outline, first version.Agent
- Experience and reviewOwn examples, numbers and quotes. Fact check.Human
- ApprovalYou read and approve. Nothing happens before that.You
- Live and measurementPublish, track rankings and AI mentions.Agent
Content that ranks.
For some clients 95% of planned content reaches Google’s top 10. Two examples show what that becomes over the years.
“With Bernard we got to the top, and with him we will stay at the top.”
Michael Raussen, Head of Marketing, Placetel
Placetel
12
x
vorher11.000
heute135.000
more organic clicks for Placetel: from 11,000 to 135,000 per month
Nextbike
Europe’s largest bike-sharing system. Position 1 for “Fahrradverleih Berlin”.
6
x
vorher8.000
heute50.000
more organic clicks for Nextbike: from 8,000 to 50,000 per month
Two ways: Done with You or Done for You.
The strategy always comes from me. The difference is who writes.
I deliver strategy, topic plan and briefs. Your team or your writers write, I review and give feedback in two fixed sessions per month.
My AI agents research and write the first version from my briefs. I edit and add, you approve. Nothing goes live that no human has read.
Packages and prices.
Fixed prices instead of hours: you know the cost upfront.
Content strategy
Topic universe, hub structure, editorial plan and three complete briefs. Each further brief: €300.
One-off, from €4,000
Ongoing support
Done with You with two sessions per month. Done for You, including writing, from €3,000 per month.
From €1,600 per month
Frequently asked questions about content strategy
Do you write the texts yourself?
With Done with You your team writes from my briefs. With Done for You the first version is created with my AI agents, I edit it and you approve.
Can AI-written texts rank at all?
With texts written only by AI, rarely. With texts that contain your own experience, your own data and a point of view, yes. AI speeds up research and drafting, the substance comes from people. One exception is programmatic SEO: when texts have little editorial and mainly descriptive purpose, for example stock prices, weather data or other datasets, automatically generated pages can rank very well.
What is a content brief?
A complete spec for one page: keyword, search intent, snippet, outline and the facts that must be included. With it, any good writer can write without follow-up questions.
How much content do I need?
That depends on your market and the competition. The strategy shows which topics come first and how many pages a topic really needs.
What does a content strategy cost?
From €4,000 one-off, including three briefs. Ongoing support is available from €1,600 per month, Done for You from €3,000 per month.
Intro call